Lures are printed for several important reasons:
1. Visual Attraction
- Mimicking Natural Prey: Printed patterns on lures are designed to imitate the appearance of the natural prey of the target fish. For example, a crankbait lure that is meant to target bass may be printed with patterns that resemble small minnows. The printed details such as the eyes, scales, and coloration of the minnow can trigger the predatory instinct of the bass. Many fish rely on visual cues to identify food, and a well-printed lure can look like a real and appetizing meal.
- Color Psychology: Different colors attract different fish species. In clear water, natural and bright colors like silver and gold can mimic the reflective surfaces of real fish and are effective in attracting predatory fish. In murky water, darker and more vibrant colors such as chartreuse or red can be more visible. Printing allows for the precise application of these colors and color combinations to the lure to increase its attractiveness. For instance, a spinnerbait might have a red and white striped skirt that is printed to stand out in the water and catch the attention of fish from a distance.
2. Branding and Product Identification
- Manufacturer's Branding: Printing on lures is a way for manufacturers to brand their products. A unique logo, company name, or product line identifier can be printed on the lure. This helps consumers recognize and remember the brand. For example, Rapala, a well-known lure brand, has its distinctive logo printed on its lures. This branding not only serves to promote the product during the point of sale but also helps in building customer loyalty over time.
- Product Information: Lures can also have printed information about their size, weight, diving depth (in the case of diving lures), and the type of fish they are designed to target. This information is valuable for anglers as it allows them to quickly select the most appropriate lure for their fishing situation. For example, a jig lure might have its weight (such as "1/4 oz") and the recommended target species (e.g., "For walleye fishing") printed on it.
3. Customization and Personalization
-
Angler Preferences: Many anglers like to customize their lures according to their own fishing strategies and personal tastes. Printing allows for the creation of custom-designed lures. An angler might want to add a specific pattern, a favorite sports team logo, or a unique color scheme to their lures. Some fishing enthusiasts even create their own printed designs to match the local fishing conditions or to have a one of a kind lure that they believe will give them an edge in fishing competitions.
